Imagine an American and Canadian company both make widgets for $10. You slap a 25% tariff on the Canadian one and it’s now $12.50. What does the American company do? Sell theirs for $11.50. You’ll still buy the cheaper one but you’ll pay more. And oh no, look, it’s made with materials sourced from Canada raising their input costs. So now they put it to $12 and they actually don’t make any extra profit, you just pay more. Congratulations, you “won” the game of tariffs, by losing *slightly* less than the other guy, who happens to be your closest ally and trade partner. Good job!