Let’s Glow SF, the country’s largest holiday projection event, is returning to downtown San Francisco for the 2024 holiday season. This FREE holiday projection arts festival has expanded this year to include 8 locations featuring large-scale animated light installations by 16 artists from around the world and award-winning design studios, plus projections at Annie Alley in Yerba Buena and an art installation at The Crossing at East Cut. Let's Glow SF will run from December 6 to 15, 2024 with nightly shows from 5:30 PM to 10:00 PM, and will include Glow on Front: A Neon Block Party, a FREE all-ages block party on Front Street, the State’s first Entertainment Zone, on December 13, 2024. After switching on at 7 PM on Friday, December 6th, shows run continuously from 5:30-10 PM each night. On December 6th, a Countdown to Glow public kickoff will take place at the foot of Market Street facing the Ferry Building with entertainment beginning at 5:00 PM. Opening remarks will begin at 6:30 PM and the light shows will officially turn on at 7:00 PM. Attendees will be able to experience the wonder of the season with exciting performances from Catalyst Arts and Circosphere, a DJ, complimentary hot chocolate from Sunset Roasters and Marley’s Treats, and scrumptious pizza available for purchase from Mozzeria. Free Let's Glow SF swag will be available while supplies last. Join Amazon, Compass Family Services, and Let's Glow SF in donating new and gently used winter coats for underserved families at Countdown to Glow on December 6th, 5:00 PM, at Embarcadero Plaza. Local participating businesses will offer special promotions, discounts, themed drinks, and bites for Let’s Glow SF attendees throughout the entire 10-night event. Let’s Glow SF is hosted by The Downtown SF Partnership, the community benefit district that oversees 43 blocks across San Francisco’s Financial District and Jackson Square Historic District. The signature event is part of citywide efforts to activate downtown’s public realm and increase programming as a form of placemaking across the city and is partially funded through an economic recovery grant from the San Francisco Office of Economic and Workforce Development and Office of Mayor London N. Breed.